Responsible for database management, workflow management and analytics and segmentation of the company’s database, development and execution of the customer lifecycle and trigger-based contact strategies to drive customer value, engagement and retention. Onboard, retain, build loyalty and maximise lifetime value of engaging customers with personalised, targeted and relevant marketing at every stage of the customer lifecycle. Set, monitor and review metrics and post-campaign analysis to understand campaign effectiveness and identify opportunities for optimisation. Continuously review, analyse and share customer insights with the business to drive ROI, customer database health and purchasing behaviours.

Credit : Labour Market Insights