Working closely with the marketing team and making the development and deliver of the integrated marketing plan, the key purpose of this role is to drive brand awareness, consumer demand, sales and customer growth based on knowledge of relevant consumer insights and trends. The role is based around providing marketing advice for social media platforms, delivering the marketing plan and promotional calendar encompassing content, media, digital, events, PR and local area marketing initiatives with a view to optimising the retail calendar, driving sales and ROI, developing the brand strategy ensuring it remains differentiated from competitors.

Credit : Labour Market Insights